What we do.
We help brands facing disruption create new strategies for growth so they can best serve their consumers as well as their bottom line.
“84 percent of customers feel that experiences are as important as the actual products and services.”
THINKING: WHITEPAPER
Time to rebuild.
Stronger. Smarter. Simpler.
Has the world changed? Or has the inevitable transformation accelerated?
In this whitepaper, we explore how Experience Brands are thriving in this unprecedented time and how your brand can do the same.
Phase 1: Reset
Phase 2: Strategy
Phase 3: Implement
Let’s not just reopen;
Let’s Rebuild.
Whitepapers.
Finding growth in the New Normal.
The business environment of today is nothing like it was 5 years ago - from political and economic uncertainty, the changing consumer and increased competition, we are competing in a new world using an old playbook.
The New Brand Growth Playbook is based on new strategies found in the Trillion Dollar Companies & Unicorns.
Building retail strategies for 2025 - and today.
The idea of retail has gone from shopping malls to an omni-channel world where e-commerce and marketplaces lead the way. In the age of Amazon, strategy, brand and presence mean more than ever before.
Building a Retail 2025 Strategy, helps your business understand where it needs to go, while delivering short-term results today.
LATEST THINKING
Featured
NEWS: ANNOUNCEMENT
Chinatown Bureau is acquired by Icreon.
We are excited to announce that Chinatown Bureau has been acquired by Icreon - a digital innovation agency. Together with Icreon, we are creating an Acceleration Studio to bring organizational speed to our clients. By continuously identifying opportunities, rapidly delivering strategies then implementing with technology, we can create more momentum for our clients than ever before.
“Diving into the future with Icreon by our side opens a world of opportunities for you, our clients and the business world at large. Together we are strengthening our resolve towards our mission – giving businesses the strategies and tools to succeed in transformed or disrupted industries.”
ONWARD.
Playbook.
Wherever brand growth strategy intersects with technology, we’re there. And more often than not, we’re finding ourselves in most places.
INDUSTRY: AUTOMOTIVE
FROM MANUFACTURING TO MOBILITY
We built a Global OEM into a “brand as a platform” that integrates service, product, technology and experience all around various consumer journeys. Finding new pathways for revenue and new value propositions.
Trends Research
Brand Strategy Evolution
Consumer Journey Map
Tech & Data Strategy
10-Year Mobility Roadmap
Product Development
Service Design
Commerce Strategy
Monetization Strategy
Globalization
